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Quality Products 2022-09-28

【TW】Siva Organic Life: High-Quality Turmeric from Hualien, Taiwan

【TW】Siva Organic Life: High-Quality Turmeric from Hualien, Taiwan

“Although turmeric has been internationally proven to prevent oxidative stress, inflammation, and depression, the public still has great misunderstanding about the ingredient. On the other hand, heavy metals have been detected from plenty of turmeric products in the Taiwanese market, which further concerns consumers. Siva Organic Life specializes in producing tricolored turmeric, planted in organic black warm soil. Benefited from the flourishing organic environment of Hualien, our turmeric contains curcumin over 10 times higher than the average. We dedicate ourselves to providing consumers with genuine nutritional values of turmeric,” stated by Siva, a farmer from Hualien, Taiwan. He cultivates high-quality tumerics that surpasses the international standards, to tell the world that Taiwan is able to produce exceptional turmeric products.

The organic turmeric fields of Siva Organic Life cover 27 hectares of land adjacent to the mountains in Fenglin Township. The fields feature black warm soil, cultivated after three years of fallows and plantations. The vital black soil and grass produce organic tricolored turmeric. In 2017, our products won 2 stars in the iTQi Superior Taste Award, known as the “Michelin in the food industry”. In 2018, our turmeric was awarded as one of the most popular agricultural products by the Council of Agriculture, Executive Yuan. In 2019, our products gained organic certification by institutes from the EU and US.

From sowing to processing, we stay cautious through every step of producing our turmeric

“Generally speaking, turmeric is regarded as a bitter Chinese medicine. Some turmerics in low quality emit odors that irritate the nose. In contrast, turmeric from Siva Organic Life won Flavorful Food Prize in ‘Taiwan Top Ten Agricultural Food Area’, a competition held in Food Taipei Exhibition 2018. After the comparison with turmeric products from other brands, all the judges agreed that the turmeric products from Siva Organic Life are highly noticeable for their rich yet bitterless flavor,” stated by Siva, who has been putting his full effort into long-term research and development. The clean, natural turmerics, cultivated by nutritious black soil in an organic environment, are sent to safety certified factories for food processing. Each particle of the organic turmeric powder indicates Siva’s dedication to his brand. “The main crops of our organic farm include organic green turmeric, red turmeric, spring turmeric, cane, soybean, and black bean. Our popular processed products are organic turmeric powder, turmeric essence, and turmeric essential oil, all of which can be respectively applied for food, skincare, or biomedical applications.” Turmeric is used as a medical ingredient in the field of Traditional Chinese Medication. It’s usually considered beneficial for medication because of its rich amount of curcumin. As turmeric has different species and colors, the amount of curcumin or benefits for the body are varied. Green turmeric has the highest amount of tropolone, which makes it a common antibacterial antioxidant.

Red turmeric has a rich amount of curcumin. The highly nutritious ingredient is valuable for skincare. Compared to red turmeric, yellow turmeric has less amount of curcumin, yet is rich in ingredients for essential oil and therefore can improve your digestion. The general positive effects of curcumin to the human body include: increase metabolism, improve skin conditions, increase immunity, and rejuvenate. 

The Values and Potentials of Organic Turmerics

“Along with the above-mentioned nutritional benefits, studies, conducted by global authorities, about turmeric have been in a marked increase. Several medical journals have stated that turmeric can prevent cancer and COVID-19. Even if infected, turmeric can help patients soothe diseases. Eventually, turmeric is highly valuable for healthcare of elderly and preventing diseases of affluence!”

In March, 2017, academic medical journal Dovepressy proposed a new perspective through a study of medical use of turmeric for cancer treatment. It mentioned that curcumin can boost synergism. Other relevant chemicals also include resveratrol, quercetin, sulforaphane, folate, and more. In August, 2020, another prestigious medical journal WILEY proposed that curcumin can be used as a new remedy to treat COVID-19. In the study, curcumin is believed to effectively reduce the risk of infection and soothe diseases. Furthermore, diseases caused by aging such as macular degeneration and arthritis can be prevented by intaking curcumin along with lutein. The two chemicals are helpers to suppress age-related macular degeneration, cataract, retinitis pigmentosa, as well as inhibit inflammatory cytokine, and enzyme.

“In the light of positive effects performed by turmerics, Siva Organic Life launched Siva’s Formula Lutein Capsule with Curcumin along with other healthcare products. The capsules combine the quintessence of turmeric of three colors with lutein in perfect portions. We firstly targeted eye care as the niche of the collaborative product. In addition to healthcare products, Siva Organic Life also launched skincare products and essential oils for aromatherapy. Both sorts of products contain turmeric hydrolat that can accentuate the maximum nutritional values of turmeric.”

The recently launched Siva’s Formula Lutein Capsule with Curcumin has been recognized by the US as one of the leading brands of lutein products. The combination of FloraGLO® Lutein, patented by U.S. Food and Drug Administration, and tricolor turmerics from our brand can thoroughly ease inflammation and rejuvenate the body. The adding of phycoerythrin, anthocyanidin, chromium yeast, selenium yeast, piperine, and other ingredients greatly helps the body absorb nutrients.

From 0 to 100: Cross-Border Promotion of Turmeric

“This year (2022), Siva’s Organic Life hopes to create sales channels through group purchasing and social media. In the meantime, the brand will continue to develop new products and seek a marketing team, to promote the whole series of turmeric products (including the medication series, aromatherapy series, pet health series, healthcare series) in the market. We’d like to make our high-quality turmeric widely known and internationally expand our business.”

Despite his finance career, Siva dedicated himself to starting from scratch and was eventually able to produce organic crops such as cane, soybean, black bean, lemon, and turmeric. Furthermore, he built the largest turmeric growing area to produce the world’s purest organic turmeric, containing the highest amount of crcumin, for consumers. In his career as an entrepreneur, his business has been supported by his products in premium quality. On the other hand, his curious mind eagering to learn has always been his motivation to keep moving forward.

The brand has won multiple awards throughout his career. In 2017, Siva’s Organic Life won 2 stars in the iTQi Superior Taste Award from Belgium, known as Michillen in the food industry. In 2018, it was awarded the second prize in the Flavorful Food Prize in Taipei Food Exhibition, held in Nangang, Taipei, and hosted by the Council of Agriculture, Executive Yuan. In 2019, it was shortlisted as an exhibitor of Agricultural Technology Research Institute and won the golden and premium prizes in a souvenir contest in Hualien. Eventually, Siva Organic Life won the first prize of Hualien Regional SBIR, the first prize of Hualien County Agricultural Packaging and Brand Counseling program, and other awards.

Thoughts on Cross-Border Innovation and Entrepreneur Association?

“As an early member of CIEA, I can see Taiwanese entrepreneurs put their full efforts along the journey, which greatly touched me. Thanks to the association, I started to learn how to promote my excellent turmeric in Hualien even without a marketing background. I hope I can cooperate with fitting teams for strategizing the marketing of my products, which consist of a healthcare product marketing team, natural skin care product marketing team, OEM and ODM teams from nutritional product companies, and other potential collaborators. Ultimately, I wish to make my exceptional products widespread and therefore contribute to the body health of consumers.”

Siva
Siva
Siva’s Organic Life

In the food industry full of chemicals and effectiveness, an ingenuous farmer takes good care of his crops despite the exhaustion. The farmer is willing to treat consumers as if they were his family. He persists in protecting the soil and cultivating safe crops for good.

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